01
clarity
Positioning and messaging
What the brand stands for, who it is for, and the one answer everyone in the company gives when somebody asks what you do.
WONDERS CONCIERGE · CMO AS A SERVICE
Effort was never the problem.
Direction is.
You have the data, the channels and a team that can execute. What you don't have is somebody whose job is deciding where all that effort should point. Wonders Concierge is that seat at your table, and we sit in it.
Request PartnershipThe gap
Everybody did their part. The year still didn't move.
There are two ways you end up here. Your marketing has grown past the point where it can run on instinct, or the work does not yet add up to a full-time marketing head. So the decisions get made in the gaps between other jobs, by whoever has time.
Either way, there is no shortage of activity. What is missing is a single answer to what your brand stands for. Your sales team describes the company one way, the website says something else, and the campaigns run on a third idea that nobody wrote down.
Nobody is paid to say no, and nobody answers for the year.
The seat
What a fractional CMO is accountable for.
That is what the seat is for. We make the decisions, we know when to say no, and we answer for the year. Four things sit with us.
02
direction
Go-to-market planning and budget optimisation
What you are aiming at this year, what the budget should be, where it goes, and what you are not going to do.
03
Team direction
Team direction and vendor management
Your marketing people take their direction from this seat, and the agencies and freelancers you already work with are briefed and held to the same plan. Nobody is left deciding on their own what matters this month.
04
accountability
Performance reporting
The measures agreed before any work starts, read every month, and carried into your board meeting by us rather than by you.
These are not recommendations for you to act on. They are decisions we make with you and answer for.
From direction to delivery
One direction.
Everyone working towards it.
Your fractional CMO
One accountable lead.
Wonders Concierge sets the brief with you, directs the people doing the work and answers for the results.
The fractional CMO fee is additional to your services package.
Explore the servicesFractional CMO vs a full-time hire
Fractional CMO vs a full-time hire.
What hiring one would actually take.
| At a glance | A full-time CMO | Wonders Concierge |
|---|---|---|
| Cost | CAD 163,000 to 222,000 base in this market, before bonus, benefits and equity | From CAD 5,000 a month |
| Time to start | A search that runs for months | The first month |
| Execution | Arrives with judgement and no hands, then hires a team or appoints an agency | Available through your chosen services package, or delivered by your existing team under our direction |
| Accountability | Internal, reviewed annually | Numbers agreed at the start, answered for every month |
A CMO is not expensive because of the salary. A CMO is expensive because the salary is the beginning of the bill.
How it runs
A clear course.
An accountable year.
We agree the direction, put the numbers in writing, and answer for what happens next.
Agree where you're going
What the brand stands for, what you are aiming at this year, what the budget should be. Nothing runs until these are settled.
Put the numbers in writing
The measures we will be judged on, agreed before any work starts, not chosen afterwards to suit the result.
Run it
The plan goes into the engine and stays there. Search, content, social, video, paid media and the website, every day of the year.
Read it together
We meet every month, or twice a month on larger engagements. You see the same numbers we see. When your board meets, we are in the room.
No guessing
Stop wondering whether marketing is working.
You will know, because the numbers were agreed before anything started and you see the same ones we do. No quarterly mystery, no report written to flatter the result.
Your monthly fee is set by the package tier you choose. No quote to request, no proposal to wait for.
CMO leadership · monthly, from
CAD 5,000
The fractional CMO fee varies by tier and is additional to your services package. Any applicable onboarding fee is charged separately, once.
Who this works for
Who this works for, and who it doesn't.
This works when
- You have revenue to grow and ambition that outlasts the quarter
- Marketing is already happening, and nobody owns it
- You want the decisions made with you, not sent to you
- You are willing to be argued with before the money is committed
It doesn't work when
- You have already written the brief and want somebody to run it
- You want a strategy document rather than somebody accountable for the result
- Price is the thing you are choosing on
If the second list is you, we will say so in the first conversation.
Questions
What CEOs ask before they bring us in.
What is a fractional CMO?
A fractional CMO is a senior marketing leader who runs a company's marketing part-time, for a monthly fee, instead of joining the payroll. The decisions are the same ones a full-time marketing head would make: what the brand stands for, what the budget should be, and which numbers the year is judged on. The difference is that the company does not carry a salary, a bonus and equity to get them.
How is a fractional CMO different from a marketing agency?
An agency takes a brief and runs it, so if the brief was wrong the company finds out a year later. A fractional CMO writes the brief with you, argues before the money is committed, and answers for the result. Wonders Concierge provides that leadership. Execution is delivered through your separately priced services package, or by your existing team and agencies under our direction.
When should a company hire a fractional CMO?
When marketing has outgrown instinct, or when plenty is happening and nobody owns it. Most companies reach that point well before the work adds up to a full-time marketing head, and that gap is what a fractional CMO is for.
Does a fractional CMO manage your existing marketing team and agencies?
A good one does. With Wonders Concierge your marketing people take their direction from the seat, and the agencies and freelancers already under contract are briefed and held to the same plan. We would rather work with the people you have than replace them.
How much of your team's time does a fractional CMO need?
Less than a full-time hire would. Most of the input comes from a handful of conversations at the start, then a meeting a month. If more of your people's time is needed, it should be asked for rather than assumed.
What happens when you hire a full-time CMO later?
They inherit a plan that is already running and numbers that are already being measured, which makes the handover faster than starting from nothing. Nothing about a fractional arrangement should be built to make that harder.
The first conversation
Tell us what you make, and where you want it to matter.
We read every one of these ourselves. If it looks like a fit, you'll hear from us inside a week.